How Seasonal Rentals Work and Why They Became a Trend in 2025

Seasonal rentals have become one of the smartest and most profitable ways to rent properties in Brazil. With the growth of domestic tourism and the collaborative economy, this model offers freedom to both property owners and tenants.

In 2025, renting a property for short periods is no longer restricted to coastal or tourist areas. More and more people are seeking flexibility and convenience when choosing where to stay for weeks or a few months, even in major urban centers.

Why Did Seasonal Rentals Grow So Much in 2025?

Consumer behavior has changed. People are traveling more, working remotely, and seeking personalized stay experiences. This has boosted platforms like Airbnb, Booking, and of course, Urbily, which connects property owners and tenants with greater security and convenience.

Furthermore, seasonal rentals offer advantages such as less bureaucracy, faster financial gains, and the possibility of renting for flexible periods, which attracts a much larger audience than traditional rental contracts.

This transformation is not temporary; it’s here to stay. Many real estate investors are already remodeling old apartments to meet this new demand.

1. How Does a Seasonal Rental Contract Work?

Seasonal rental contracts are governed by the Tenancy Law (Law No. 8.245/91) and have a maximum duration of 90 days. After this period, the parties can renew the contract, but there is no legal obligation for automatic renewal.

Unlike traditional rentals, this model allows for more flexibility in the clauses. The property owner can include rules about the number of guests, use of common areas, cleaning, check-in and check-out times, among others.

It’s important to always formalize the contract, even if the rental period is short, ensuring legal security for both parties. Platforms like Urbily assist in this process by offering pre-approved contract templates.

2. Advantages of Seasonal Rentals for Property Owners

The main attraction is profitability. A property rented for short periods can generate up to three times more income than a traditional rental contract, especially in regions with high tourist or business demand.

Additionally, the property owner has the option to use the property between rentals, keep it well-maintained, and diversify income sources. The turnover rate is higher, but this also means less default and fewer contract issues.

With Urbily, you can list your property for free, manage reservations, and ensure visibility among thousands of users looking for this type of accommodation.

3. What to Consider Before Renting Your Property Seasonally

Before listing your property on the market, it’s essential to prepare the space: invest in practical furniture, neutral décor, and appliances in good condition. A good visual presentation increases the occupancy rate significantly.

Another important point is understanding your region’s dynamics. Areas with tourist attractions, frequent events, or corporate hubs are ideal for this model. Also, evaluate the competition and the average daily rates.

Using a platform like Urbily ensures more visibility and helps you position your property correctly for the ideal audience.

4. Use Urbily to Rent Your Property Safely

Urbily offers a complete solution for those who want to profit from seasonal rentals. It not only facilitates property listing but also offers visibility among potential tenants and support throughout the entire process.

If you want to transform your property into a source of income with low risk and high turnover, start today with Urbily.