7 Things Every Tenant Looks for in a Rental Property

Listing a property for rent is much more than simply posting an ad. To attract serious tenants, it’s essential to understand what they truly look for when choosing a place to live.

Renting a property comes with clear expectations: from location to ease of communication with the advertiser. If you ignore these details, your listing may be ignored too.

In this article, we list the 7 most important factors that influence a tenant's decision. With this knowledge, you can prepare your listing strategically and increase your chances of closing a deal quickly.

What do tenants really value?

Tenants seek practicality, safety, and good value for money. Knowing what they expect helps you present your property more attractively.

By understanding these priorities, you can highlight the right features in your ad and stand out from the competition. That means more clicks, more messages, and — most importantly — more rentals finalized.

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1. Good location

Location is almost always the number one factor for most tenants. Being close to work, public transport, markets, and schools makes a huge difference.

If your property is in a well-located neighborhood, that should be one of the first highlights in your listing. Use terms like “near subway,” “central region,” or “easy access to main roads.”

Even more remote neighborhoods can be valuable if they’re close to commercial areas or up-and-coming regions.

2. Well-maintained property

A clean, freshly painted property with working fixtures builds trust. Tenants want to move in without needing to make repairs or upgrades.

Invest in small fixes before listing. Replacing a faucet, fixing a leak, or painting a wall can greatly increase perceived value.

And of course, show this with great photos. Showing the true condition of the property builds transparency and avoids unnecessary visits.

3. Fair and competitive price

Tenants pay close attention to the rent — and the extra costs. If your price is above the local average or poorly justified, your ad may go unnoticed.

Check how much similar properties are being listed for in your area. Be realistic and competitive. A price slightly below average can speed up the deal.

Also, be clear about whether taxes, HOA fees, or other charges are included.

4. Safety and local infrastructure

Feeling safe is essential. An electronic gate, camera system, or even good street lighting already adds value in the tenant's eyes.

If your property is in a building with 24/7 security, a gated community, or a quiet neighborhood, include this in your listing. It can make all the difference.

Avoid exaggeration, but emphasize the real safety benefits of the property and the surroundings.

5. Updated documents and no hassle

Tenants appreciate simplicity. Late paperwork or excessive bureaucracy can scare away interested parties quickly.

Keep essential documents ready: property registration, a sample lease contract, and any condo rules.

Also, make direct contact easy via the platform, such as Urbily, without the need for intermediaries or agents.