How to Write a Real Estate Listing That Gets Inquiries

Writing a real estate listing may seem simple, but it's a crucial step for successfully selling or renting your property. A poorly written listing can go unnoticed, while a well-crafted one attracts many views and real leads.

In today’s real estate market, every detail matters. Your listing needs to stand out among hundreds of others. That’s where strategy, proper structure, and smart use of keywords come in.

In this article, you’ll learn how to create a high-impact listing using copywriting techniques and the right platforms like Urbily.

What Makes an Effective Real Estate Listing?

A good listing goes beyond basic information. It needs to be complete, persuasive, and visually attractive. The goal is to make the viewer stop scrolling and take action.

This means crafting a strategic title, description, and keyword set. A quality listing doesn’t just inform — it sells.

Want more tips like this? Check out our blog for more content to improve your performance in the real estate market.

1. Use a Clear and Attractive Title

The title is the first thing users see and often what determines if they’ll click or not. Avoid generic titles like “Apartment for Rent.” Be specific and eye-catching.

Examples:

• “Spacious 2-Bedroom Apartment with Balcony in Downtown”
• “Charming Pet-Friendly Home with Garden!”

Include location, key features, and terms people commonly search for.

2. Optimize the Description with Copywriting Techniques

Writing with a conversion focus makes a big difference. Start by highlighting the benefits of the property, not just its features.

Instead of: “Has 2 bedrooms and 1 bathroom,” say: “Two spacious bedrooms perfect for families, plus a modern bathroom with elegant finishes.”

Talk about comfort, lifestyle, and experience. Help the reader picture themselves living there.

3. Include the Right Keywords

Using the right keywords helps your listing show up in search results. Think like your target audience — what would they type to find a property like yours?

Keyword examples:

• “apartment for rent in New York City”
• “pet-friendly home with yard”
• “furnished studio downtown”

Use these naturally in the title and description — don’t overdo it.

4. Structure the Listing for Easy Reading

Online users tend to skim texts. So, your listing must be easy to scan. Use short paragraphs, bullet points, and clear sections to highlight each part.

Don’t forget to include essential info:

• Number of bedrooms and bathrooms
• Property size (sqft/m²)
• Special features (balcony, garage, pool, etc.)
• Neighborhood highlights
• Price and additional fees (HOA, taxes)

Finish with a strong CTA like: “Interested? Contact the owner directly now on Urbily.”